January 4, 2013

Shh…a jean secret our denim team swears by:
Though it may sound strange, we say don’t wash your jeans. What to do instead? Pack them in a plastic bag and freeze them for a day or two. All unsavory elements will disappear—and your beloved blues won’t have faded or shrunk in the process (like they would in the wash!).

Shh…a jean secret our denim team swears by:

Though it may sound strange, we say don’t wash your jeans. What to do instead? Pack them in a plastic bag and freeze them for a day or two. All unsavory elements will disappear—and your beloved blues won’t have faded or shrunk in the process (like they would in the wash!).

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    this is brilliant!
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  9. sharazard reblogged this from madewell and added:
    So it is true, alas.
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  12. jnfrbstr reblogged this from madewell and added:
    freezer try this...tell me if it works.
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  20. jasonarias reblogged this from madewell and added:
    Instead of washing
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