May 25, 2012
To kick off beach season, we asked our favorite tastemaker (and LE CATCH blogger) Marlien Rentmeester to round up her must-haves for summer weekends—from Madewell and beyond. Happy Friday!

1. The Whistlestop Sandal: “These sandals can take me from the city to the beach, all in stride.”
2. Drifter Shades: “Love the retro shape.”
3. The Bungalow Stripe Caravan Mailbag: “A roomy carry all is essential for the beach. This one fits everything from magazines to scarves to cover-ups.”
4. Clambake Cover-Up: “Speaking of cover-ups, this is the ultimate—slightly sheer and cozy at the same time.”
5. Zimmerman Noir Eyelet Underwire Bikini: “Black is always flattering and sexy—two adjectives I want in a bikini!”
6. Leather Wrap Bracelets: “For a nice pop of color against my tan skin.”

7. La Roche-Posay Anthelios XL Lait SPF: “Water-resistant with a nice light texture. Plus, the French packaging always transports me to some chic faraway beach.”
8. Too Red nail polish by RGB: “It’s like ’40s-starlet red: out and out glam.”
9. Evian Facial Spray: “It’s not as good as jumping in the ocean, but a spritz of this comes quite close.”
10. Jayson Home beach blanket: “Handwoven and so gorgeous.”
11. Fresh-squeezed juice: “I’m hooked on the apple strawberry coconut and almond milk ones from Pressed Juicery, but any fresh juice will do!”
May 24, 2012
“You guys were so rad—I had a great time chatting about denim last night on Twitter. Thanks for all the questions. Let’s do it again soon?” –Jac, Madewell denim designer
P.S. Miss it? No worries, see all the questions and answers from yesterday’s live chat right here.
May 24, 2012
by Sarah Z. Wexler (Brooklyn)

If you ask me, there’s nothing prettier or more fragrant than peonies—and lucky for us, they’re in season! I snipped this one from my mom’s garden and the scent is already filling up my living room. Buy a bouquet or even a single stem to transform your home (and when they’re not in season, try Thierry Mugler’s Angel Peony perfume, which comes seriously close to the real thing).
May 23, 2012
See how we kicked off the first-ever Madewell Style Sessions last week, from NYC to SF and everywhere in between!
May 23, 2012
Are you ready? Our denim expert Jac answers your questions live tonight at 7pm EST.
—Meet her over at twitter.com/madewell1937!
May 23, 2012
by Sam Turner (Brooklyn)

Let’s be honest: Greeting cards that say “thank you,” “congratulations” or “get well” can sometimes feel stale. Which is why I was especially excited about a particular gift I recently received: A set of five blue and white letterpress occasion cards—in Greek! Made by a family-owned company called Concrete Lace that a friend found on Etsy, each one is exceptionally beautiful and unique. Plus, doesn’t “Happy Birthday” just look more awesome like this: Χρονια Πολλα?
May 22, 2012
We just got this clip of The She’s playing live at our Madewell Style Sessions shopping party in San Francisco last week—and we were instantly charmed! Play the video, then check out the rest of their music here.
May 22, 2012
From Emily Hsieh (SF):
Spotted this morning: a car kitted out with rainbow-hued polka dots and eyelashes. (P.S. Remember that other amazing set of wheels I saw?) Thank you, San Francisco!
May 21, 2012

No prob, our all-knowing denim designer Jac will be answering your questions live on Twitter this Wednesday, 5/23 at 7pm EST! Join the conversation at twitter.com/madewell1937.
May 21, 2012
We came. We saw. We styled. Here’s a roundup of some of our very favorite moments on the Madewell Denim Roadtrip!
To see our entire photo diary—including surprise celeb visitors—head over to our Facebook page.